This research was supported by the German Science Foundation (DFG) Grant MA 1977/2-1 to Ellen Matthies and Anke Blöbaum.
Structural Modeling of Car Use on the Way to the University in Different Settings: Interplay of Norms, Habits, Situational Restraints, and Perceived Behavioral Control1
Version of Record online: 28 JUL 2009
© 2009 Copyright the Authors. Journal compilation © 2009 Wiley Periodicals, Inc.
Journal of Applied Social Psychology
Volume 39, Issue 8, pages 1807–1834, August 2009
How to Cite
Klöckner, C. A. and Matthies, E. (2009), Structural Modeling of Car Use on the Way to the University in Different Settings: Interplay of Norms, Habits, Situational Restraints, and Perceived Behavioral Control. Journal of Applied Social Psychology, 39: 1807–1834. doi: 10.1111/j.1559-1816.2009.00505.x
- Issue online: 28 JUL 2009
- Version of Record online: 28 JUL 2009
This manuscript presents the results of the application of an extended norm activation model to the explanation of car use on the way to the university with a sample of 430 students of 3 German universities. The proposed two-stage structural model is supported by the data. First, a norm activation process starting with awareness of consequences activates subjective and personal norms. Second, behavior is determined by car-use habits, perceived behavioral control (PBC), car access, and effort to use public transportation. The influence of personal norms on behavior is mediated by habits. Subgroup analyses of the second stage of the model show a high structural stability, but differences in the regression weights.