In the Eye of the Beholder: Differences Across Ethnicity and Gender in Evaluating Creative Work
Article first published online: 16 FEB 2010
© 2010 Copyright the Authors. Journal compilation © 2010 Wiley Periodicals, Inc.
Journal of Applied Social Psychology
Volume 40, Issue 2, pages 496–511, February 2010
How to Cite
Kaufman, J. C., Niu, W., Sexton, J. D. and Cole, J. C. (2010), In the Eye of the Beholder: Differences Across Ethnicity and Gender in Evaluating Creative Work. Journal of Applied Social Psychology, 40: 496–511. doi: 10.1111/j.1559-1816.2009.00584.x
- Issue published online: 16 FEB 2010
- Article first published online: 16 FEB 2010
Creativity has been proposed as a supplement to ability tests as a way to reduce bias, as a result of the typical lack of ethnic or gender differences. Yet, creativity is usually measured through a consensus of rater judgment. Could there be implicit biases against people of different ethnicities or gender? This study examined stories and poems written by 205 students and rated by 108 different students. Females wrote poems that were judged to be more creative; there were no significant differences by ethnicity across all raters. Among notable findings, European Americans and African Americans both preferred stories written by European Americans. Reasons for this and other findings are discussed.