This research was supported in part by a grant from the Summer Undergraduate Research Program at The College of New Jersey, which was awarded to Chu Kim-Prieto for the sponsorship of Lizabeth Goldstein. The authors thank Andrew Leynes and Candice Feiring for their comments on earlier drafts of the manuscript.
Effect of Exposure to an American Indian Mascot on the Tendency to Stereotype a Different Minority Group
Article first published online: 23 MAR 2010
© 2010 Copyright the Authors. Journal compilation © 2010 Wiley Periodicals, Inc.
Journal of Applied Social Psychology
Volume 40, Issue 3, pages 534–553, March 2010
How to Cite
Kim-Prieto, C., Goldstein, L. A., Okazaki, S. and Kirschner, B. (2010), Effect of Exposure to an American Indian Mascot on the Tendency to Stereotype a Different Minority Group. Journal of Applied Social Psychology, 40: 534–553. doi: 10.1111/j.1559-1816.2010.00586.x
- Issue published online: 23 MAR 2010
- Article first published online: 23 MAR 2010
Numerous findings have documented the adverse effects of stereotypes on those negatively portrayed by the stereotypes. Less is known about the ramifications of stereotype exposure on those who are not the objects of the stereotypic depictions. Two studies examined the effect of exposure to an American Indian sports mascot on the stereotype endorsement of a different minority group. Study 1 used an unobtrusive prime, while Study 2 used a more engaged prime. Study 2 also investigated the effect among those unfamiliar with the controversy regarding American Indian sports mascots. Results from both studies show that participants primed with an American Indian sports mascot increased their stereotyping of a different ethnic minority group.