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The Effect of Increasing Ego Involvement on the Potency of the Potential for Self-Evaluation

Authors


Stephen G. Harkins, Department of Psychology, 125 Nightingale Hall, Northeastern University, 360 Huntington Avenue, Boston, MA 02115 E-mail: s.harkins@neu.edu

Abstract

Harkins, White, & Utman (2000) found that when there is the potential for evaluation by an external source (i.e., the experimenter) and the self, concern over the potential for external evaluation superseded interest in the potential for self-evaluation. In the present research, we found that when ego involvement was increased, the potential for self-evaluation produced the same level of performance as did the potential for experimenter evaluation (Experiment 1). However, in Experiment 2, we found that even when ego involvement was high, concern over the potential for external evaluation superseded interest in self-evaluation. This research extends the range of conditions under which the potential for external evaluation has been shown to be more potent than the potential for self-evaluation.

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