Effects of Implementation Intentions Linking Suppression of Alcohol Consumption to Socializing Goals on Alcohol-Related Decisions
Article first published online: 9 JUL 2010
© 2010 Copyright the Authors. Journal compilation © 2010 Wiley Periodicals, Inc.
Journal of Applied Social Psychology
Volume 40, Issue 7, pages 1618–1634, July 2010
How to Cite
Chatzisarantis, N. L. D. and Hagger, M. S. (2010), Effects of Implementation Intentions Linking Suppression of Alcohol Consumption to Socializing Goals on Alcohol-Related Decisions. Journal of Applied Social Psychology, 40: 1618–1634. doi: 10.1111/j.1559-1816.2010.00632.x
- Issue published online: 9 JUL 2010
- Article first published online: 9 JUL 2010
This article investigates the effects of implementation intentions that connect the suppression of alcohol consumption to socializing goals on the decision to accept an offer of a free alcoholic drink. Participants were university students (N = 48) who were randomly assigned to an implementation intention condition or a control condition. The results show that participants who formed implementation intentions were less likely to accept the offer of a free alcoholic drink than were participants who did not form implementation intentions. In addition, the results demonstrate that the implementation intention effect held among habitual alcohol drinkers. The results of the present study suggest that implementation exercises can successfully suppress habitual alcohol consumption.