Exploring the Attitudinal Structure of Partisanship
Version of Record online: 15 SEP 2010
© 2010 Copyright the Authors. Journal of Applied Social Psychology © 2010 Wiley Periodicals, Inc.
Journal of Applied Social Psychology
Volume 40, Issue 9, pages 2232–2266, September 2010
How to Cite
Roscoe, D. D. and Christiansen, N. D. (2010), Exploring the Attitudinal Structure of Partisanship. Journal of Applied Social Psychology, 40: 2232–2266. doi: 10.1111/j.1559-1816.2010.00657.x
- Issue online: 15 SEP 2010
- Version of Record online: 15 SEP 2010
This study examined the structure of attitudes toward the political party an individual primarily identifies with and attitudes toward the other party with an emphasis on differentiating between the cognitive and affective components. Participants responded to a telephone survey that included measures of party identification, partisan attitudes, political information involvement activities, and voting behavior. Results indicated attitudes toward the parties were a function of both cognitive and affective components, although strong partisans had an attitudinal structure characterized as having a stronger cognitive component. Strong partisans were more polarized in their attitudes across parties. In addition, individuals with more cognitive-affective ambivalence toward their own parties were less likely to vote, and their votes were less likely to be along party lines.