All authors contributed equally to this manuscript; the order of names is random. The authors thank Jeff Hansen for creating the online feedback interface, and the Russell Sage Foundation for funding this research.
Conserving Energy by Inducing People to Drive Less
Article first published online: 17 JAN 2011
© 2011 Wiley Periodicals, Inc.
Journal of Applied Social Psychology
Volume 41, Issue 1, pages 106–118, January 2011
How to Cite
Graham, J., Koo, M. and Wilson, T. D. (2011), Conserving Energy by Inducing People to Drive Less. Journal of Applied Social Psychology, 41: 106–118. doi: 10.1111/j.1559-1816.2010.00704.x
- Issue published online: 17 JAN 2011
- Article first published online: 17 JAN 2011
We attempted to reduce college students' use of their cars with an online intervention. Every other day for 2 weeks, students reported the number of miles they had avoided driving. In a 2 × 2 design, participants received feedback about pollution avoided (e.g., CO2 saved), financial feedback (e.g., gas money saved), or no feedback. A control group did not monitor their driving. Participants in all Web conditions reported driving less than the no-Web control group. In addition, Web participants who received both kinds of feedback reported driving less than did those who received one kind or none. We discuss implications for research on energy conservation and offer an online feedback form to help readers reduce their own driving.