Verbal Representation of Fragrances: Dependence on Specific Task
Article first published online: 21 MAR 2011
© 2011 Wiley Periodicals, Inc.
Journal of Applied Social Psychology
Volume 41, Issue 3, pages 658–681, March 2011
How to Cite
Manetta, C., Sales-Wuillemin, E., Gaillard, A. and Urdapilleta, I. (2011), Verbal Representation of Fragrances: Dependence on Specific Task. Journal of Applied Social Psychology, 41: 658–681. doi: 10.1111/j.1559-1816.2011.00731.x
- Issue published online: 21 MAR 2011
- Article first published online: 21 MAR 2011
Fragrance descriptions are complex and are prone to large inter-individual variability. The main question is whether fragrances can be represented by stable representations, which may be relevant for both theoretical and applied issues. Participants (N = 28) individually carried out a sorting task (grouping 9 perfumes) and a comparison task (on 3 groups of 3 fragrances) and then they were interviewed. The analysis of the verbalization included 3 stages and made it possible to isolate both the main elements of fragrances' representation and the discursive operators connecting them. The results show that the lexicon and the connecting operators vary according to task. Results are discussed in relation to other studies concerning representation from a cognitive and social perspective.