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An Examination of Employee Reactions to Perceived Corporate Citizenship


  • This research was supported in part by the PMB and William King Self Foundation, Marks, MS.

W. Randy Evans, College of Business, University of Tennessee at Chattanooga, 615 McCallie Avenue, Department 6156, Chattanooga, TN 37403-2598. E-mail:


There has been little research focus to date on individual level reactions to corporate citizenship. Our study attempted to understand better how corporate citizenship affects job behaviors and employee feelings by examining a hypothesized positive effect of perceived corporate citizenship (PCC) on 3 dependent variables: work-role definitions, organizational citizenship behavior, and organizational identification. Additionally, the personal value of other-regarding value orientation was hypothesized to interact with PCC. The findings supported 4 of 6 hypotheses. We consider theoretical and practical implications of how corporate citizenship impacts employees.