The author thanks Christy Laing and Tiffany White for their assistance with this research.
Driving Under the Influence (of Mass Media): A Four-Year Examination of NASCAR and West Virginia Aggressive-Driving Accidents and Injuries1
Version of Record online: 18 JUL 2011
© 2011 Wiley Periodicals, Inc.
Journal of Applied Social Psychology
Volume 42, Issue 2, pages 488–505, February 2012
How to Cite
VITAGLIONE, G. D. (2012), Driving Under the Influence (of Mass Media): A Four-Year Examination of NASCAR and West Virginia Aggressive-Driving Accidents and Injuries. Journal of Applied Social Psychology, 42: 488–505. doi: 10.1111/j.1559-1816.2011.00783.x
- Issue online: 10 FEB 2012
- Version of Record online: 18 JUL 2011
To assess the impact of televised, competitive, dangerous automobile racing (NASCAR) mass media on viewers' driving behaviors, all automobile accidents and injuries as a result of aggressive driving on file at the West Virginia Division of Highways for the years 2003 through 2006 were subjected to a regression analysis controlling for confounding variables, such as weather and road conditions. While the number of accidents declined on the day of the televised events, the number of accidents and injuries increased 5 days following the events. A priming theory of mass-media influence is discussed.