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Affective Forecasting: Predicting and Experiencing Satisfaction With Public Transportation


  • The authors thank the anonymous reviewers for their valuable comments on the manuscript, as well as the City of Lund, and Skånetrafiken for their valuable collaboration.

Margareta Friman, Service Research Center/SAMOT, Karlstad University, SE-651 88 Karlstad, Sweden. E-mail:


Affective forecasting in public transport was investigated in 2 studies. Study 1 revealed differences in satisfaction between users (n = 870) and non-users (n = 137). Users were more satisfied than were non-users with regard to reliability and safety, as well as with regard to overall satisfaction. It was also found that non-users mispredicted their satisfaction with public transport. Study 2 revealed that habitual car users (n = 106) reported greater satisfaction after using public transport for 1 month than they had predicted initially, which provided additional support for the hypothesis that habitual car users would mispredict their satisfaction with public transport. Satisfaction with public transport also increased in comparison with a random sample of car users (n = 63).