The Effect of Name on Pre-Interview Impressions and Occupational Stereotypes: The Case of Black Sales Job Applicants
Article first published online: 20 OCT 2011
© 2011 Wiley Periodicals, Inc.
Journal of Applied Social Psychology
Volume 41, Issue 10, pages 2405–2420, October 2011
How to Cite
WATSON, S., APPIAH, O. and THORNTON, C. G. (2011), The Effect of Name on Pre-Interview Impressions and Occupational Stereotypes: The Case of Black Sales Job Applicants. Journal of Applied Social Psychology, 41: 2405–2420. doi: 10.1111/j.1559-1816.2011.00822.x
- Issue published online: 20 OCT 2011
- Article first published online: 20 OCT 2011
Name is an important, yet under-researched racial cue that can affect evaluators' opinions, attitudes, and beliefs about minority job applicants. This study examined a two-way ANOVA interaction between name and sales job type on White sales professionals' pre-interview impressions of Black applicants. Results indicated a significant interaction between applicant name and sales job type on pre-interview impressions. For outside sales jobs, Anglicized-named applicants received more favorable pre-interview impressions than did ethnic-named applicants. In addition, pre-interview impressions of Anglicized-named applicants were more favorable for outside versus inside sales jobs. Findings, implications, limitations, and future research directions are discussed.