Children's Preference for Television Programs: Long-Tail Evidence


  • The authors thank an anonymous reviewer for useful comments, which led to an improved manuscript.

Roberto Baiocco, Faculty of Medicine and Psychology, Sapienza University of Rome, Via dei Marsi, 78, 00185 Roma, Italy. E-mail:


It has been hypothesized recently that many social phenomena and consumer choices are characterized by a long-tail distribution. We investigated the preferences of 4- to 8-year-old children in the domain of television programs, and found a long-tail distribution of children's preference, characterized by Zipf's law. We also found a high awareness of parents about the preferences of their children, even about those that they judged negatively. Our findings might have useful implications for the study of consumers' behavior and for research on complex interactions between psychological and socioeconomic factors.