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Exercise Is In! Implicit Exercise and Sedentary-Lifestyle Bias Held by In-Groups


  • Tanya R. Berry is supported by a Population Health Investigator Award from the Alberta Heritage Foundation for Medical Research. This research was supported by an establishment grant awarded to the lead author by the Social Sciences and Humanities Research Council.

Tanya R. Berry, Faculty of Physical Education and Recreation, University of Alberta, E4-88 Van Vliet Centre, Edmonton, Alberta, Canada T6G 2H9. E-mail:


This research examined implicit exercise-related bias between exercising groups. Participants (N = 53) completed an Implicit Association Test with neutrally valenced exerciser or couch potato exemplars. Participants who explicitly identified as exercisers had greater positive bias toward exercisers and against couch potatoes than did participants who identified as nonexercisers. Similarly, participants who reported greater exercise had significantly greater positive bias toward exercisers than did participants who reported less exercise. Our results expand on existing research on anti-fat and exercise-related stereotypes by providing evidence of implicit biases for exercisers and against couch potatoes among those who are already active.