This study was funded by the Robert Gordon University Research and Development Initiative.
Alcohol Use During Pregnancy: An Application of the Theory of Planned Behavior†
Article first published online: 30 MAY 2012
© 2012 Wiley Periodicals, Inc.
Journal of Applied Social Psychology
Volume 42, Issue 8, pages 1887–1903, August 2012
How to Cite
DUNCAN, E. M., FORBES-MCKAY, K. E. and HENDERSON, S. E. (2012), Alcohol Use During Pregnancy: An Application of the Theory of Planned Behavior. Journal of Applied Social Psychology, 42: 1887–1903. doi: 10.1111/j.1559-1816.2012.00923.x
- Issue published online: 8 AUG 2012
- Article first published online: 30 MAY 2012
The objective of this research was to apply the theory of planned behavior (TPB; Ajzen, 1988, 1991) to alcohol use during pregnancy. Of the pregnant women (N = 130) who participated in the study, over one third reported consuming alcohol (34.8%), and the greatest proportion were drinking 2 to 4 times per month (16.4%). Binary logistic regression was conducted, and the full TPB model was able to distinguish between drinkers and abstainers, explaining 57.1% to 77.1% of the variance in drinking behavior. The TPB provides insight into reasons behind the behavior and can be usefully applied, both as a screening tool to identify pregnant women drinking during pregnancy and as an avenue for intervention work.