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Predictors of Young People's Charitable Intentions to Donate Money: An Extended Theory of Planned Behavior Perspective

Authors


Melissa Hyde, School of Psychology and Counselling, Queensland University of Technology, Victoria Park Road, Kelvin Grove, Queensland, Australia 4059. E-mail: mk.hyde@qut.edu.au

Abstract

An extended theory of planned behavior (TPB) was used to predict young people's intentions to donate money to charities in the future. Students (N = 210; 18–24 years) completed a questionnaire assessing their attitude, subjective norm, perceived behavioral control (PBC), moral obligation, past behavior, and intentions toward donating money. Regression analyses revealed that the extended TPB explained 61% of the variance in intentions to donate money. Attitude, PBC, moral norm, and past behavior predicted intentions, representing future targets for charitable-giving interventions.

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