The authors thank Benjamin Reichelt and Iris Franzke for their help in conducting the study.
(S)he's Got the Look: Gender Stereotyping of Robots1
Article first published online: 26 JUL 2012
© 2012 Wiley Periodicals, Inc.
Journal of Applied Social Psychology
Volume 42, Issue 9, pages 2213–2230, September 2012
How to Cite
EYSSEL, F. and HEGEL, F. (2012), (S)he's Got the Look: Gender Stereotyping of Robots. Journal of Applied Social Psychology, 42: 2213–2230. doi: 10.1111/j.1559-1816.2012.00937.x
- Issue published online: 3 SEP 2012
- Article first published online: 26 JUL 2012
Previous research on gender effects in robots has largely ignored the role of facial cues. We fill this gap in the literature by experimentally investigating the effects of facial gender cues on stereotypical trait and application ascriptions to robots. As predicted, the short-haired male robot was perceived as more agentic than was the long-haired female robot, whereas the female robot was perceived as more communal than was the male counterpart. Analogously, stereotypically male tasks were perceived more suitable for the male robot, relative to the female robot, and vice versa. Taken together, our findings demonstrate that gender stereotypes, which typically bias social perceptions of humans, are even applied to robots. Implications for design-related decisions are discussed.