Organizational media choice in performance feedback: a multifaceted approach


  • Correction added on 24 June, 2013, after first online publication: The word “approach” was inadvertently omitted from the article title and the error has been corrected in this version.

Correspondence concerning this article should be addressed to Al K. C. Au, Department of Psychology, National University of Singapore, Block AS4, 9 Arts Link, Singapore 117570. E-mail:


This study was designed to examine media choice in performance feedback, an organizational communication process that has been overlooked in the literature. Specifically, we adopted a multifaceted approach and examined how contextual variables in feedback, variables identified from media choice theories, and individual differences in media perception influenced selection of a medium to communicate performance information. A policy-capturing survey was administered to 178 full-time employees in Hong Kong. Participants read feedback scenarios and provided media preference ratings of face-to-face, telephone, electronic mail, and written communication. Results showed that the three facets jointly influenced media choice. Given that communication quality is partly determined by the medium selected, the present work sheds light on the understanding of initiation process in performance feedback.