This research was financially supported by grant #211-2006-1944 from The Swedish Research Council for Environment, Agriculture Sciences, and Spatial Planning.
Attitude toward environmental policy measures related to value orientation
Version of Record online: 4 FEB 2013
© 2013 Wiley Periodicals, Inc
Journal of Applied Social Psychology
Volume 43, Issue 3, pages 582–590, March 2013
How to Cite
Hansla, A., Gärling, T. and Biel, A. (2013), Attitude toward environmental policy measures related to value orientation. Journal of Applied Social Psychology, 43: 582–590. doi: 10.1111/j.1559-1816.2013.01038.x
- Issue online: 19 MAR 2013
- Version of Record online: 4 FEB 2013
- The Swedish Research Council for Environment, Agriculture Sciences, and Spatial Planning. Grant Number: #211-2006-1944
Moderated mediation effects on attitude toward environmental policy measures of a self-enhancement vs. self-transcendence value orientation were examined in two studies. Study 1 (n = 91) showed that for policy measures incurring nontransparent personal costs, influence of value orientation on attitude is fully mediated by environmental concern, whereas for measures incurring transparent personal costs, influence is partially mediated by environmental concern. Study 2 (n = 71) showed that while influence of value orientation on attitude toward eco-labeled electricity is not mediated by environmental concern, it is fully mediated by reluctance to pay surcharges for eco-labeled electricity. Value orientation was also shown to moderate influence of reluctance to pay on attitude in that reluctance had an effect only for a self-enhancement value orientation.