Abstract 2.0: If We Are All Shouting, Is There Anyone Left To Listen?
Article first published online: 28 JUN 2008
Ethnographic Praxis in Industry Conference Proceedings
Volume 2007, Issue 1, pages 66–77, October 2007
How to Cite
NAFUS, D., DE PAULA, R. and ANDERSON, K. (2007), Abstract 2.0: If We Are All Shouting, Is There Anyone Left To Listen?. Ethnographic Praxis in Industry Conference Proceedings, 2007: 66–77. doi: 10.1111/j.1559-8918.2007.tb00063.x
- Issue published online: 6 JAN 2009
- Article first published online: 28 JUN 2008
This paper explores notions of ‘voice’ as it relates to Web 2.0. We begin by tracing the social meanings of Web 2.0 technologies Brazil. There the notions of ‘voice’ as conceived of in the American media are absent, yet significant collective action took place online through a kind of speaking out. Next the paper describes the conflation of voice with a notion of social networks to explain how the American media misread the Brazilian action. This is achieved by an incredible plasticity and abstraction of the Web 2.0′ construct, which flattens otherwise qualitatively meaningful distinctions. This puts us on some ground to raise the issue of how abstractions might become relationships. This, we argue, is evidenced both in terms of how Brazilians might interpret online relationships, and how Web 2.0 hype betrays a politics of abstraction at work in the wider economy.