Not Lost in Translation: Maximizing Impact in Marketing Ethnography through Bivocality
Article first published online: 28 JUN 2008
Ethnographic Praxis in Industry Conference Proceedings
Volume 2007, Issue 1, pages 295–308, October 2007
How to Cite
MAISH, A. and WESOLKOWSKA, M. (2007), Not Lost in Translation: Maximizing Impact in Marketing Ethnography through Bivocality. Ethnographic Praxis in Industry Conference Proceedings, 2007: 295–308. doi: 10.1111/j.1559-8918.2007.tb00084.x
- Issue published online: 6 JAN 2009
- Article first published online: 28 JUN 2008
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