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REFERENCES

  • Goffman, Erving 1959 The Presentation of Self in Everyday Life. New York : Anchor.
  • Nafus, Dawn and Anderson, Ken 2006 The Real Problem: Rhetorics of Knowing in Corporate Ethnographic Research. Ethnographic Praxis in Industry Conference Proceedings .
  • Pink, Sarah 2004 Home Truths. London : Berg.
  • Sunderland, Patricia and Denny, Rita 2007 Doing Anthropology in Consumer Research. Walnut Creek : Left Coast Press.