In her presentation to EPIC, Kimbell reflects on how data is visualized and how it is experienced. Drawing on work in the visual arts and design, she considers what practices that seem to be gathering and visualising data are actually doing, from installations such as her project ‘Physical Bar Charts’ (2005–8) to methods such as cultural probes. These examples are combined with ideas from Science and Technology Studies (STS), which foregrounds the empirical and the mundane, and questions how accounts of the social are constructed. Writers in this tradition have emphasized the ways that public experiments are used to assemble data and paid attention how data are visualized. The discussion includes work from a recent public experiment in which Kimbell was involved, as organiser of an exhibition of work by artists and designers as part of an academic workshop in Oxford entitled ‘Imagining Business’. Together, these different ways of thinking about visualising and experiencing data raise questions for ethnographers and designers working in organisations where their role includes assembling data into accounts for others.