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References

  • Cefkin, Melissa (Ed.) 2009 Ethnography and the Corporate Encounter: Reflections on Research in and of Corporations. Berghahn Books.
  • Christensen, Clayton E. and Raynor, Michael E. 2003 The Innovator's Solution: Creating and Sustaining Successful Growth. Boston, Mass, US: Harvard Business School Press.
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  • Emerson, Robert M., Fretz, Rachel I. and Shaw, Linda L. 1995 Writing Ethnographic Fieldnotes. The University of Chicago Press.
  • Fine, Gary, Morrill, Calvin and Suiamarain, Sharmi 2008 Ethnography in Organizational Settings. In Handbook of Organizational Research Methods, edited by DavidBuchanan and AlanBryman. London: Sage.
  • Ragin, Charles C. 1994 Constructing Social Research. Pine Forge Press.
  • Squires, Susan and Byrne, Bryan (eds.) 2002 Creating Breakthrough Ideas: The Collaboration of Anthropologists and Designers in the Product Development Process. Westport, CT: Development Industry, Greenwood Publishing.
  • Web resources.
  • Ante, Spence E. The Science of Desire http:www.businessweek.commagazinecontent0623b3987083.htm, accessed March 12, 2009.
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