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This paper argues that we need to rethink our way of representing ethnographic data within user driven innovation processes (hereafter UDI process) in order to ensure that the complex life worlds of users inform the entire technical development process. To ensure this we argue that:

  • 1
    We need to re-create the process of realization of user complexity that the anthropologist goes through in the field and engage our technical partners in this ‘re-creation of realization’.
  • 2
    To meet this challenge we have sought inspiration within filmmaking and based on the principles of filmic montage theory we have developed ‘the montage workshop’.
  • 3
    This method challenges the way we handle and represent ethnographic data to technical partners and by doing so it also challenges the current roles of anthropologists, technical partners and users within a UDI project.