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REFERENCES CITED

  • Bateson, G. 1935 Culture Contact and Schismogenesis, Man, (35), pp. 178183.
  • Campbell, J 1959 The Hero with a Thousand Faces, Princeton University Press, 1968.
  • Govindarajan, V. & Trimble, C. 2005 10 Rules for Strategic Innovators: From Ideas to Execution. Harvard University Press, Boston , USA .
  • Smith, A (1776) The ealth of Nations, available: http://www.bibliomania.com/2/1/65/112/frameset.html.