Session 4: The Way of the Way: ROGERIO DEPAULA, Curator: The Ethnographic Arts
Article first published online: 16 NOV 2010
© 2010 by The American Anthropological Association. Some rights reserved.
Ethnographic Praxis in Industry Conference Proceedings
Volume 2010, Issue 1, pages 237–249, August-September 2010
How to Cite
THOMAS, S. L. (2010), Session 4: The Way of the Way: ROGERIO DEPAULA, Curator: The Ethnographic Arts. Ethnographic Praxis, 2010: 237–249. doi: 10.1111/j.1559-8918.2010.00021.x
- Issue published online: 16 NOV 2010
- Article first published online: 16 NOV 2010
There is longevity to the ethnographic arts: a report referred back to over years, an image that captures a resiliently fresh insight. In crude words, ethnographic analysis has a longer shelf life than traditional market research. The latter requires tending to keep its categories replete with a fresh cast of characters. The former is distinguished by a methodological practice that keeps it fresh and truthful without the necessity of being, for the moment, a truth. There is a mastery of the ethnographic arts. For twenty years, I have practiced as an academic ethnographer, private sector consultant and now corporate practitioner. I now hire ethnographers. (I have become an armchair anthropologist.) To do so, I must discern what makes some ethnographic practitioners better than others. I compare along three practices: documentary finesse, journeying and discipline (the latter more yogic than Foucaultian). I hire for the longevity and truthfulness of their work.