The ‘Inner Game’ of Ethnography
Article first published online: 16 NOV 2010
© 2010 by The American Anthropological Association. Some rights reserved.
Ethnographic Praxis in Industry Conference Proceedings
Volume 2010, Issue 1, pages 250–259, August-September 2010
How to Cite
JONES, S. (2010), The ‘Inner Game’ of Ethnography. Ethnographic Praxis, 2010: 250–259. doi: 10.1111/j.1559-8918.2010.00022.x
- Issue published online: 16 NOV 2010
- Article first published online: 16 NOV 2010
Ethnography's external outputs such as contextual photos, process models, and personas have overshadowed the actual ‘way’ of practicing ethnography (which has remained largely immune to normative standards). This paper will argue the time has come to re-embrace a sense of craft and that renewal can be catalyzed by putting individual performance at the center of ethnographic practice. Beginning from practitioners' typical feelings of discontent with the lost potential inherent in most ethnographic encounters, this paper will look for the embodied foundations of a more disciplined way forward. Drawing on awareness techniques from the human potential movement, (that have themselves been adapted to concentration-intensive sports like tennis) this paper proposes a turn towards the ‘inner game’ of ethnography. As this leads practitioners to tighten norms on today's unseen ethnographic practices, it can end the double-game between inner and outer standards and increase the discipline's authority.