Concreting Sustainability: Renewing the cement industry through sustainability implementation
Article first published online: 3 MAR 2013
© 2012 by The American Anthropological Association. Some rights reserved.
Ethnographic Praxis in Industry Conference Proceedings
Volume 2012, Issue 1, pages 102–116, October 2012
How to Cite
RESENDEZ DE LOZANO, L. E. (2012), Concreting Sustainability: Renewing the cement industry through sustainability implementation. Ethnographic Praxis in Industry Conference Proceedings, 2012: 102–116. doi: 10.1111/j.1559-8918.2012.00013.x
- Issue published online: 3 MAR 2013
- Article first published online: 3 MAR 2013
While the cement industry had traditionally been linked to the concepts of modernity and development, the drive towards socially responsible and environmentally friendly business practices has required a revision of the industry mostly in relation to its sustainability programs. This paper examines the logics followed by employees when relating to the concept of sustainability as sustainability programs are implemented in the cement industry. The interaction with different stakeholders in combination with personal convictions about ethics, power, environment and participation in a team influence how an individual understands sustainability policies and makes them concrete.