This paper explains how STAND Chattanooga became the world's largest community visioning process in 2009. Behind its public success, the authors relate the underlying ‘research story’ of how 26,263 viewpoints were achieved by changing course in midstream and adopting more ethnographic methods of survey collection. For an EPIC audience, we analyze STAND's ultimately successful outcomes as a case of following the logic of ‘social fields’ (however unintentionally). The paper furthermore argues that STAND is a paradigm example of the way ethnographic principles can be deployed at various scales to accomplish goals (such as community renewal) outside the reach of most ‘Big Data’ analytics.
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