Maru: An ethnographic approach to revive local communities
Article first published online: 3 MAR 2013
© 2012 by The American Anthropological Association. Some rights reserved.
Ethnographic Praxis in Industry Conference Proceedings
Volume 2012, Issue 1, pages 186–199, October 2012
How to Cite
ICHIKAWA, F. and TAMURA, H. (2012), Maru: An ethnographic approach to revive local communities. Ethnographic Praxis in Industry Conference Proceedings, 2012: 186–199. doi: 10.1111/j.1559-8918.2012.00021.x
- Issue published online: 3 MAR 2013
- Article first published online: 3 MAR 2013
How would Japan's rural communities renew oneself when the nation's economy no longer holds the absolute financial and technological powers in the global sphere? Through our post-3.11 recovery effort in local communities of Kesennuma, Japan, we discuss – a gap between the perceptions of Japan's rise from the 1950s and how in fact rural economies, such as the one in Kesennuma, have lost independency through its process. This paper seeks to capture the power of Maru, an inter-local activity, seeking an alternative to the conventional model of development based on the economy of capitalism, and how ethnography and design would play a central role in the success of community revival.