Framed by Experience: From user experience to strategic incitement
Article first published online: 3 MAR 2013
© 2012 by The American Anthropological Association. Some rights reserved.
Ethnographic Praxis in Industry Conference Proceedings
Volume 2012, Issue 1, pages 278–295, October 2012
How to Cite
VENKATARAMANI, A. and AVERY, C. (2012), Framed by Experience: From user experience to strategic incitement. Ethnographic Praxis in Industry Conference Proceedings, 2012: 278–295. doi: 10.1111/j.1559-8918.2012.00029.x
- Issue published online: 3 MAR 2013
- Article first published online: 3 MAR 2013
Ethnographic and other related practices in industry focus – for a variety of historical reasons – primarily on studying the experiences of individuals/institutions as consumers/users. We suggest that this framing limits our work to descriptive forms of knowledge, and renders invisible larger social and institutional changes that nevertheless have an impact on the domains we study, and whose invisibility curtails the forms of innovation we can support. While a variety of practitioners are indeed broadening the range and scope of their work, we contend that for this expansion to succeed sustainably in our community it must also incorporate a discourse on values, and engage with other forms of knowing outside the frame of consumers and users, by encompassing context and engaging in a values discourse.