A key aspect of renewal is disciplinary renewal though the addition of new practitioners, who can bring revitalization to our practice. To successfully land their first job, today's new practitioners need practical, relevant basic skills and knowledge, which they can acquire through a range of training programs. In this paper, we reflect upon the significant methodological, interpretive, ethical implications of such training programs for ethnographic praxis in industry. How they evolve and change the work, how new knowledge is created in the field and what that may mean for the future renewal of our practice begins with how they are trained.
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