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Direct from the Pressroom: Delivering Future Scenarios and Strategy to Users

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Abstract

A set of four newspapers developed as interactive conversation starters to support discussion with user audiences push the envelope of reality in order to increase scale of impact. The artifacts are scenario concept tools to present research while identifying drivers and early signals of change. This business strategy is designed to enable individuals or organizations to respond with– rather than to– change. This research product would be complimented by ethnographic research.

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