Conservation agriculture (CA) is often perceived to provide “win-win” outcomes for farmers leading to reduced erosion and off-site sedimentation, as well as improved soil fertility and productivity. However, adoption rates for CA in many regions of the world remain below expected levels. This article looks at the effects of participation in organic markets and farmers' organizations on the adoption of soil conservation practices. Based on original survey data from 241 small-scale farm households in Honduras, we find that both participation in organic markets and farmer-based groups have positive effects on the number of soil conservation practices adopted. The results indicate that besides supply-oriented policy measures, such as the provision of technical assistance and extension, demand-related factors are likely to play an important role in sustainable soil management. Demand-oriented policy measures include support for labeling initiatives and consumer education to facilitate value-added product differentiation and market segmentation.