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Social learning and technology adoption: the case of coffee pruning in Peru
Article first published online: 7 AUG 2012
© 2012 International Association of Agricultural Economists
Volume 43, Issue Supplement s1, pages 73–84, November 2012
How to Cite
Weber, J. G. (2012), Social learning and technology adoption: the case of coffee pruning in Peru. Agricultural Economics, 43: 73–84. doi: 10.1111/j.1574-0862.2012.00621.x
- Issue published online: 5 NOV 2012
- Article first published online: 7 AUG 2012
- Received 30 January 2012; received in revised form 9 May 2012; accepted 12 June 2012
- Social learning;
- Technology adoption;
- Coffee, Peru
A unique natural experiment involving a coffee pruning technology is used to study social learning. The yield effects of pruning take two years to appear, a characteristic that aids in identifying social learning apart from correlated unobservable variables that are a concern in the social learning and technology adoption literature. Panel data are employed that start with a private initiative which introduced systematic pruning in central Peru and that contain the population of participating growers. Results show a jump of at least 0.15 in the probability of adoption two years after the first pruning in a grower's group.