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Keywords:

  • new sports;
  • resistance identity;
  • project identity;
  • doing gender;
  • undoing gender

The article focuses on women snowboarders' networking and relationships with national snowboard associations and commercial organizers. The study was conducted at an International Women Snowboard Camp, which attracted women snowboarders from five different countries. A qualitative interview was undertaken with participants from each country, eight in total, plus an interview with one of the organizers (a woman). The results indicate that participants from the Nordic countries adopt a more proactive stand to promote snowboarding by organizing specific groups in relation to national associations, particularly the Norwegians and the Finnish. Furthermore, some collaboration across national boarders appeared. The only Swedish participant was associated with several snowboarding communities; whereas the Italian (only one) and the Latvian snowboarders had links with commercial organizers, apparently male dominated in structure. The findings are discussed in the light of Castells' network theory and identity construction in social movements, and gender perspectives. The participants' doing/undoing gender reveals different strategies in negotiating hegemonic masculinity and the power structure in the organizations. Narratives from the Nordic participants reflect undoing gender that impacts on identity constructions in terms of project and/or resistance identity. The Italians and Latvians seemingly do gender while undertaking a subordinate position in the male-dominated structure.