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Trends in parental time invested in children since the 1960s are examined in 16 industrialized countries using time-use survey data. Despite the time pressures that confront today's families, parents appear to be devoting more time to children than they did 40 years ago. Results also suggest that mothers continue to devote more time to childcare than fathers, but the gender gap has been reduced. The consistency of these results across countries suggests a global trend toward an increase in parental time investment in children. Multivariate analysis of trends in parental time by type of activity was undertaken for Canada. It revealed a significant increase in parental time even after controlling for changes in the demographic composition of the population during the past few decades.