The Association of Television and Radio with Reproductive Behavior
Version of Record online: 13 DEC 2011
© 2011 The Population Council, Inc.
Population and Development Review
Volume 37, Issue 4, pages 749–759, December 2011
How to Cite
Westoff, C. F. and Koffman, D. A. (2011), The Association of Television and Radio with Reproductive Behavior. Population and Development Review, 37: 749–759. doi: 10.1111/j.1728-4457.2011.00455.x
- Issue online: 13 DEC 2011
- Version of Record online: 13 DEC 2011
This note analyzes the association between media exposure and reproductive behavior in 48 developing countries. A summary of part of a more extensive Demographic and Health Surveys report, it shows strong connections between media exposure and the use of modern contraception, the number of children desired, and recent fertility. Television viewing is particularly important; it is assumed to expose viewers to aspects of modern life that compete with traditional attitudes toward the family and is associated with greater use of modern contraceptive methods, with a desire for fewer children, and with lower fertility. These relationships are particularly noteworthy because the data measure only the frequency of media exposure with no information about its content.