Culture and the Assessment of Creativity



This article is corrected by:

  1. Errata: Erratum Volume 7, Issue 1, 179, Article first published online: 1 March 2011


Laboratory studies of culture and creativity typically rely upon measures of divergent thinking while studies of creativity in organizational settings explicitly define creativity and use subject matter experts as assessors to account for the influence of culture on the assessment of creativity. Yet, little is known about what specific characteristics of a creative idea are considered when creativity is assessed by communities of experts (the field) in different spheres of creative activities (domain). In this article, we review, conceptually analyse, and illustrate using original interview data the influence of culture on the assessment of two commonly examined dimensions of overall creativity, novelty, and usefulness. Using the context of expatriates, we propose a framework, along with propositions, that integrates cultural experience, creativity criteria, and assessor perspectives on creativity assessment. Finally, we discuss ways in which a focus upon the processes underlying creativity assessments could help advance research on culture and creativity.