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References

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    Morello, J. A. (2001) Selling the President, 1920: Albert D. Lasker, Advertising, and the Election of Warren G. Harding. Westport, CT: Praeger.
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    Schlesinger, A.M., Jr (ed.) (1994) Running for President: The Candidates and Their Images. New York: Simon and Schuster.
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    Jamieson, K. H. (1996) Packaging the Presidency: A History and Criticism of Presidential Advertising. Oxford: Oxford University Press.
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    Cochran, J., Curry, D., Radhakrishnan, R. and Pinnell, J. (2012) Political engineering: Optimizing a U.S. Presidential candidate's platform. Annals of Operations Research, forthcoming. doi: 10.1007s10479-012-1189-z.
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    Curry, D., Cochran, J., Radhakrishnan, R. and Pinnell, J. (2012) Hierarchical Bayesian prediction methods in election politics: Introduction and major test. Journal of Political Marketing, forthcoming.
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    Cochran J. (1997) Statistical characteristics of coverage optimization based on sample data. Doctoral dissertation, University of Cincinnati.
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    Rossi, P., Allenby, G. and McCulloch, R. (2005) Bayesian Statistics in Marketing. New York: John Wiley & Sons, Ltd., New York; 2005.
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    Camm, J., Cochran, J., Curry, D. and Kannan, S. (2006) Conjoint optimization: an exact branch-and-bound algorithm for the share-of-choice problem. Management Science, 52(3), 435447.