Singing surveys and Jedi knights: How not to ask questions


  • Carlos Gómez Grajales

    1. Professor of statistics at the University of Veracruz in Poza Rica, Mexico. He also runs a consulting firm specializing in survey design and analytical consulting through statistical methods for companies and governments. His fields of expertise include complex survey design and analysis, multivariate methods and statistical tools for marketing research.
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The hard part of any survey is analysing the results. Not so. Carlos Gómez Grajales questions questionnaire questions.