A close reading of Hosea 2 seems to reveal some inconsistencies in a feminist approach to this particular text. This essay challenges a particular feministic reading of Hosea 2 with an analysis that contends for the hearing of Yahweh's voice as he addresses Israel with a determined and subjective love. The relationship between Hosea and Gomer is used by Yahweh as a sign-act and in no way should the psychology of Hosea and Gomer take centre stage in the reading of this text. When the text speaks, it reveals that Yahweh's love is enduring, proactive and emotional. It also sets the tone for how we may continue to understand the tension between command and promise which may give cause to reshape the responsibility of today's theologians and church leaders. Eventually this text rests on the promise of Yahweh, by way of command, that there will in fact be a great day of blessing to come for his people (Hos 1:11; 3:5).