The Contemporary Presidency: The Presidency and Image Management: Discipline in Pursuit of Illusion



The exigencies of the modern media age require that presidents put great effort into the crafting and maintenance of a positive image with the American people. The power of the president to realize his agenda in Washington and indeed around the world is directly affected by his standing with the public. The presidential image has become more contested, personal, and malleable as it has become more central and puissant. The Bush administration has shown a particular talent for disciplined management of presidential image, which has led to notable successes in public approval of the president's character.