Elections: Party Identification in the 2004 Election

Authors


  • AUTHORS’ NOTE: Adam Clymer, political director of the National Annenberg Election Survey, and Dan Romer, PhD, associate director of the Annenberg Public Policy Center, also contributed to this article.

Kenneth Winneg is managing director of the National Annenberg Election Survey. Prior to joining the Annenberg Public Policy Center, he was a vice president at Penn, Schoen, and Berland in New York. Before working at Penn, Schoen, and Berland, he was senior research manager at Chilton Research Services, responsible for managing the ABC News-Washington Post surveys.

Kathleen Hall Jamieson is the Elizabeth Ware Packard Professor of Communication at the Annenberg School for Communication, and Walter and Leonore Annenberg Director of the Annenberg Public Policy Center at the University of Pennsylvania. She directs the National Annenberg Election Survey.

Abstract

Data from the National Annenberg Election Survey (NAES) show that during the 2004 presidential election campaign, party affiliation was not entirely stable. The gap between Democrats and Republicans narrowed, continuing a pattern evident in the 2000 NAES. However, the Democrats retained their edge in party identification. Demographically, Republican party identification grew most among white evangelical Protestants. Slight gains were made among men and women. An analysis of party breakdown by state shows Republicans made significant gains in southern states but also grew in Maine and Oregon. The Democratic party made gains in a handful of states around the country.

Ancillary