AUTHORS' NOTE: An earlier version of this article was delivered at the 2006 annual meeting of the Southern Political Science Association in Atlanta. We thank Jeff Cohen for advice on our coding decisions and George C. Edwards, Dennis Simon, and Jim Pfiffner for their helpful comments.
The Contemporary Presidency: “Going Local” to Reform Social Security
Version of Record online: 1 NOV 2006
Presidential Studies Quarterly
Volume 36, Issue 4, pages 689–704, December 2006
How to Cite
ESHBAUGH-SOHA, M. and PEAKE, J. S. (2006), The Contemporary Presidency: “Going Local” to Reform Social Security. Presidential Studies Quarterly, 36: 689–704. doi: 10.1111/j.1741-5705.2006.02575.x
- Issue online: 1 NOV 2006
- Version of Record online: 1 NOV 2006
Presidents have turned increasingly to local media to build support for their policy initiatives, as evidenced by President George W. Bush's recent and unprecedented efforts to reform Social Security. In this article, we examine local newspaper coverage of the president's reform tour and the success he had “going local.” We find that local newspapers tended to be positive, but mostly descriptive, in their coverage of the president's reform tour. Local news stories not only differ from national coverage but also from each other: a newspaper's size and location affect the content of local news coverage of the presidency. We conclude with an assessment of the usefulness of a “going local” governing strategy in light of these findings.