Pervasive influence of commercial interests
Article first published online: 14 JUN 2011
© 2011 The Author. EMA © 2011 Australasian College for Emergency Medicine and Australasian Society for Emergency Medicine
Emergency Medicine Australasia
Volume 23, Issue 3, page 382, June 2011
How to Cite
Cannon, M. (2011), Pervasive influence of commercial interests. Emergency Medicine Australasia, 23: 382. doi: 10.1111/j.1742-6723.2011.01432.x
- Issue published online: 14 JUN 2011
- Article first published online: 14 JUN 2011
In spite of loud protests to the contrary by some individuals and groups, the inconvenient truth is that, according to good evidence, advertising (and inducements) by the drug industry to doctors work, introducing commercially based bias into our clinical and prescribing habits.
It is therefore a beacon of light in the wilderness, and an act of courage and leadership for this journal to go advertisement free.1 The Editors and their Board are to be congratulated, and we can finally show our students and trainees that at least one body is prepared to take a definitive stand against the pervasive influence of commercial interests on our practice.