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Dear Editor,

In spite of loud protests to the contrary by some individuals and groups, the inconvenient truth is that, according to good evidence, advertising (and inducements) by the drug industry to doctors work, introducing commercially based bias into our clinical and prescribing habits.

It is therefore a beacon of light in the wilderness, and an act of courage and leadership for this journal to go advertisement free.1 The Editors and their Board are to be congratulated, and we can finally show our students and trainees that at least one body is prepared to take a definitive stand against the pervasive influence of commercial interests on our practice.

Competing interests

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  2. Competing interests
  3. Reference

None declared.

Reference

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  2. Competing interests
  3. Reference
  • 1
    Jelinek GA, Brown AFT. A stand against drug company advertising. Emerg. Med. Australas. 2001; 23: 46.