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In the aftermath of the Cold War, U.S. foreign policy dialogue has shifted from its half century focus dominated by the superpower struggle with the Soviet Union to the challenges presented by so-called “rogue states.” For many observers, however, the term “rogue state” is viewed as problematic failing to providing either a clear picture of who and what constitutes a rogues state, or, perhaps more importantly, the ramification of this term on U.S. policy action. In examining the public statements of key U.S. foreign policy decision makers over the course of 1993 to 2004, this paper offers insights as to the perceptions which manifest the “rogue” stereotype as exhibited by statements on the policies and behaviors associated with rogue states. What is revealed is a relatively fixed and stable image over time as held by key decisions-makers with similar unity expressed as to policy prescriptions. Combining perceptions of power capabilities and cultural judgments unique to this rogue stereotype, the rogue image presents a challenge to U.S. strategy demanding attention to the future threat posed by these states while also constraining policy options.