Obama campaign: an insider's view

Authors

  • David Muir,

    1. Communications specialist who worked in global marketing for 15 years before becoming director of political strategy under Gordon Brown as prime minister from 2008 to 2010.
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  • David Axelrod

    1. Political writer and consultant. He was president Clinton's political adviser and campaign adviser during Obama's successful presidential run in 2008. He was also senior adviser to the president and senior strategist for the president's successful 2012 re-election campaign.
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Abstract

After the 2010 mid term elections, President Obama's chances of re-election look bleak. Here, one of Obama's key political strategists, explains how Obama was able to achieve victory in 2012. David Axelrod gives away some ‘tricks of the trade’ and allows a glimpse inside one of recent history's most successful electoral machines.

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