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UNDERSTANDING RESPONSE BEHAVIOR TO AN ONLINE SPECIAL TOPICS ORGANIZATIONAL SATISFACTION SURVEY

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and requests for reprints should be addressed to Steven Rogelberg, Department of Psychology, University of North Carolina Charlotte, sgrogelb@uncc.edu.

Abstract

In this study we sought to better understand response intentions and response behavior to an online special topics university satisfaction survey to not only advance theory but to better inform practice on the meaning and implications of nonresponse to their efforts. Using the Rogelberg, Luong, Sederburg, and Cristol (2000) response behavior model, data collected in this 2-wave field study (394 students, 50% men) supported most of the framework's major assertions, supported our proposed extensions, and resulted in a few unexpected findings. Overall, to understand response behavior to an online special topics organizational survey, one must take into consideration factors related to technology, attitudes toward surveys in general, satisfaction with the specific topic in question, and response intentions.

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